B/BBuild vs. Buy Decision Tool

Evaluate with structured clarity.

This tool helps teams evaluate whether a business or platform capability is better addressed through an internally built solution or a commercial product. It's designed to be simple enough that Product, Engineering, Operations, and Business stakeholders can apply it consistently — across evaluations, vendors, and teams.

Each rubric is divided into dimensions with specific criteria. Evaluators score each dimension — lower scores favor building internally; higher scores favor a commercial solution. N/A is always available when a dimension doesn't apply.

Create a Rubric

Define the capability under evaluation, select your dimensions, set the scoring scale, and share a 6-character code with your stakeholders.

Received a code from a rubric author? Enter it to submit your evaluation or view aggregated results.

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A free tool for product and strategy teams. · Build or Buy